ABOUT US

SpeedUp Sports isn’t just a brand; it’s a launchpad for young champions. Whether your child dreams of being the next cricket star, football pro, boxing champ, or badminton ace, SpeedUp gives them the gear and the head start they need to chase that dream.

From backyards to beaches, parks to playgrounds, our sporting goods and toys are built for kids who want to play anywhere, anytime. Every product is designed to spark joy, build skills, and turn playtime into passion.

Established in 1997 under the legacy of Brightway Exports International, SpeedUp Sports was born with a singular focus: to create high-quality, exciting, and safe sports gear for the most fun-loving, energetic audience out there, kids.

We take pride in doing things the right way. All our products are manufactured in our own state-of-the-art factory, Brightway Exports, ensuring full control over quality, safety, and ethics. Our facility has been audited and approved by leading global organizations, including Disney and SMETA SEDEX 4-Pillar, reflecting our uncompromising commitment to international safety, health, and environmental standards.

Brightway Exports International, our parent company and export division, has been a trusted name in manufacturing since 1965. Founded by our first generation, the company is now led by Jiten Mahajan alongside his son Dhruv Mahajan, carrying forward a rich legacy of innovation and excellence. With decades of expertise, we have proudly supplied equipment to over 90% of English Premier League teams, partnered with modern retail giants across the globe, and built an unmatched reputation for delivering world-class products.

Every SpeedUp Sports item you see is manufactured by Brightway Exports, bringing together our heritage of craftsmanship and our passion for inspiring the next generation of athletes. At SpeedUp, we don’t just make sports gear, we help kids dream bigger, play harder, and grow stronger.